STITCH FIX AND KEEGAN-MICHAEL KEY PARTNER TO HELP MEN BREAK UP WITH THEIR OUTDATED WARDROBES
April 27, 2022
The "Stitch Fix It" campaign addresses the 40% of American men who admit that throwing out old clothes can be more difficult than ending a relationship
Fresh insights from a
"I'll admit, I'm guilty of hanging onto clothes for too long and at times need a nudge to keep me from falling into a style rut," says
Feelings of intimidation around dressing for certain events such as weddings (36%), first dates (34%), and even funerals (27%) are also keeping men from reaching their full style potential, with 78% of men claiming they have stood out socially because of their attire. Work-related moments - from dressing for a job interview, company party, or the office after remote work - are particularly stressful for men. Combined, 60% of men say dressing for one of these work scenarios is the most intimidating.
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